Business Advantage through Human Understanding.


End to end sports marketing expertise. Powered by Human Understanding.
Delivered by award winning integrated marketing and communications.

Sport UNLIMITED is part of UNLIMITED - a fully integrated agency group with Human Understanding at the heart. Our four award-winning divisions; marketing, communications, insight & analytics and digital, drive our creativity and define our solutions.

Our mission is to create genuine business advantage for our clients across all facets of their organisations and within relevant audiences, both internal and external. We do this by uncovering behaviour-led insights from our human understanding lab that are critical to powering client performance.


A Full-service sports marketing offering


& Insight

Our unique Human Understanding Lab looks at audiences through a lens of human emotion, motivation and action. It drives strategies, asset selection and decision-making to deliver a heightened ROI.


rights acquisition
& management

With over two decades of experience working with global brands and rights holders we understand the marketplace and hold the relationships to deliver the optimal return across the life of any partnership.



Helping brands navigate all the complexity to ensure a campaign that delivers to every audience, without ever compromising on creativity.


& evaluation

We ensure every attributable business advantage is identified, measured and tracked to provide a full insight into the value of a partnership.

Latest Work

Lynx x Anthony Joshua

Simple x Little Mix

Bentley Motorsport

Formula 1

Latest News

Sports fans are ready to return but brands will need to be aware their expectations have changed

What olympic sponsorships can teach brands in the Covid-19 era

Seven reasons we should all be happy football is back

Why 2020 was a good year to start a new sport agency

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